A new suite of stylist-facing CRM features for J.Hilburn — a home for a stylist's day, clients, and outreach.
And I didn't just design them. I coded all four myself.
A stylist's personal scorecard — seven monthly KPI gauges (prospects, new, retained and reactivated clients, total clients, orders, and UPT) tracked against goal, plus a personal volume tracker and a monthly PV calculator.
Every client in one filterable, sortable view — build and save reusable filter groupings, select clients across the list, then export or prune the set.
A library of ready-to-send outreach — text, email, and call-script versions for each scenario, with merge fields that personalize the message so stylists can copy and send in one tap.
J.Hilburn's stylists run their whole business across the apps, but the pieces that help them manage their day, their client relationships, and their outreach lived in scattered places. This CRM suite pulls them into one coherent, low-friction experience.
Rather than hand off static mockups, I designed each feature in Figma and coded working prototypes myself with Claude Code — all four were built in under two days. Putting real, tappable screens in front of stylists early meant their feedback shaped the design before a single production ticket was written.
This is live, in-progress work: prototypes validated with stylists, now moving toward production. It's how I like to work best — research, design, and code in one loop, with real users in the room early and often.
"People would be stupid not to use it. It's so user-friendly." — A top-selling J.Hilburn stylist, on the prototypes